Opening soon. GroundUp opens to its insider waitlist on November 1, 2026 and to the public on December 1, 2026. The first twenty-five members become founding members at 25% off their first year. Join the waitlist to get your personal invitation and plan recommendation first.
GroundUp by Dr. Gina Merritt is an online education platform and membership community for affordable housing development. It teaches the whole life of a deal — feasibility, predevelopment, program development, acquisition, financing and the capital stack, community engagement, construction, stabilization and the fifteen years of compliance after opening — from projects that actually closed. It exists for underrepresented and emerging developers, nonprofits, CDFIs and anyone who needs to learn how affordable housing really gets built.
Coming January 2027: The Underwriting Series — a deep-dive series for Premium and Owner members.
Dr. Gina Merritt was raised in the Bronx and bootstrapped from public housing to a $390M+ development portfolio across Washington, DC, Baltimore and Cleveland, with more than $6 billion underwritten and 8,000+ units built. She is a Howard graduate with a Darden MBA and a USC doctorate, and the founder of Northern Real Estate Urban Ventures.
See the curriculum · Plans and pricing · About Dr. Merritt · Join the waitlist